tsJensen

A quest for software excellence...

Apple, I'm a PC and You're a Hypocrite

One of the latest Apple ads makes fun of Microsoft for spending more on marketing than on fixing Vista. Time for all you fruit computer junkies to face some cold hard facts:

Let's take our most recent SEC filing quarter for both companies and compare spending on sales, marketing and administration versus research and development and then average that spending per employee.

Microsoft spends about $25,000 per employee on R&D and $43,000 on sales, marketing and administration.
A ratio of 1 to 1.72.

Apple spends about $16,300 per employee on R&D and $51,200 on sales, marketing and administration.
A ratio of 1 to 3.13.

So relatively speaking, Apple spends nearly twice as much on sales, marketing and administration as Microsoft does.

And that's one reason why I'm a PC. You can keep your fruit computer.