A certain angel investor chose three companies in which to invest a relatively large sum. In the first, he invested $10 million. In the second, he invested $5 million. And in the third, he invested $1 million. A year later, the first had doubled in value because it had boldly used the capital to execute on its business plan. The second company had also doubled in size because they had taken the investment and worked very hard to grow their business. The third company had run into some problems and was afraid of losing their capital, so they did nothing and had nothing to show for it. The angel investor liquidated his interest in the third company and those people are now looking for work.
Yes, I’ve borrowed the plot for that story from someone much wiser than me. But it applies in today’s world of technology and software development as much as it applies to the context for which it was originally told. Fear paralyzes us into inaction or into making unwise choices which almost always result in the corruption of otherwise sound business processes and just as often leads to complete and utter failure.
One of the greatest fears in software development that corrupts process and assures failure is the fear to tell the client or customer no. In the world of software development, especially in internal enterprise software development, the fear of saying no can be so paralyzing that we often place impossible burdens on teams already pushed to their limits. The fear of saying no can lead us to short circuit our process, skip critical steps and gloss over real analysis and careful design. The fear of saying no can lead to general discord when a team member objects and the manager angrily brushes her off, dismissing her concerns as irrelevant or inconsequential. This fear leads to chaos and assured failure. Failure to deliver on time. Failure to communicate and manage realistic client expectations. Failure to establish credibility and confidence with the client and the organization. Failure to keep and foster a well organized, happy and productive team.
So how can one overcome this fear? You just jump. How does the diver overcome his fear of heights to jump from a platform so high the first time? He just jumps. How does a skydiver overcome her fear of falling to her death from an airplane? She just leaps or is pushed. And then training and preparation take over and fear is overcome. You may never completely overcome the fear of saying no. But if you jump, take a leap of faith, just do it, you’ll find that you have not died and that you will have an easier time doing it the next time.
When we overcome our fear and take a leap of faith, we can accomplish great things. Let us work like the first two companies in our story and succeed.