Does Pay Per Click Work?

I"m not a marketing guru. Never have been. Never will be. You too? So how do we maximize traffic to our blog, our side project, or our main gig? Well, we tell our clients to hire us, the expert, when they need some coding done.

So hire an expert.

I know just the expert. I've watched these guys in action. They know what they're doing. Check them out at http://www.webevident.com/ppc-management.php.

They can handle all your pay per click campaigns. And you would be surprised how much traffic they can drive to your site on a very tight budget. They do a free analysis for you, so you have nothing to lose by at least checking them out.  

A Requirements Management Allegory

My wife won the lottery. Two hundred thousand dollars. Uncle Sam took half. She said, "I want a new car. Go buy me a new car."

So I took the checkbook and bought a brand new Honda Accord for $30,000. When I arrived home my wife said, "I didn't want an Accord. I want an SUV."

On the way back to the dealership, an accident occurred. I escaped with my life but the car was a total loss.

I still had the checkbook so I wrote a check for $40,000 and took home a nice, new Dodge Durango. I was so pleased with myself.

But my wife was not. She said, "The Durango is too small and I don't like the color red."

So I turned around and took it back to the dealer. I asked for my money back but he whipped out the magnifying glass and pointed out the small print: "absolutely, under no circumstances can you get a refund."

"Besides," said the salesmanager, "we've already spent the money and we can't take a new car in trade. It's just policy."

So I drove the Durango to the Ford dealership and on the way was rearended by a large truck. The Ford dealership gave me $10,000 in trade and I wrote a check for $40,000 more for the last of the new Ford Excursions.

I drove the Excursion home. Finally my wife was happy. "Now let's go buy the boat," she said.

"Sorry, honey," I said. "We're out of money."

So we have this giant SUV and we can't afford to put gas in it, and we have nothing to pull behind it.

But, we do have an SUV that cost $100,000 and in three years will be worth less than $20,000. And as a compensating note, I can haul a ton of groceries with it which helps save the cost of gasoline to get to the grocery store in the first place.

Now if only we could find another lottery to win.

Forget Fedora 5

Well, after struggling to get Fedora 5 to run on my machine and get the GUI up and running on an nVidia card, I've given up on this distribution after finding this bit of nasty news.

I think I'll try SUSE next. I've tried using the "YUM" updater and following a variety of instructions from a variety of posts to get my dual monitor eVGA GForce 7800 GT to work. All to no avail.

Once downloaded and installed, I'll post the results of my attempts with SUSE 10.

Venturing into Mono

I've begun the journey into Mono. Fedora 5 is nearly completely downloaded. I've freed up a partition on which to install it. I've downloaded the mono-1.1.1.13.6_0-installer.bin from the official site.

Why?

Because I'm building a system that must scale to many machines and we're considering using a virtual machine hosting system. And they only host virtual Linux boxes.

Will we definitely host the application on virtual system? No, not definitely. But if the port to Mono goes well, it's certainly an option.

My concerns about going to Mono is first, I know very little about Linux. Second, I'm using System.ServiceProcess.ServiceBase for my server, and that namespace, as far as I can tell, is not supported in Mono. So these two items may pose a bit of a learning curve.

After downloading some but not all of the Mono source files, I began wandering about and looking at how the Mono team has implemented various class libraries that we .NET developers take for granted every day. Talk about a wealth of code samples that will be extremely valuable in my daily work, regardless of whether I'm in Mono or MS .NET coding.

I'll post more on my progress into the world of Mono and Linux in the future. In the meantime, if you have any words of wisdom for me, please feel free...

Seven Principles of Highly Effective Web 2.0

I very much enjoyed Dion's Thinking in Web 2.0 post. The ways to think in Web 2.0 seem to be growing with significant and useful comments. I would like to propose a side discussion that attempts to reduce Web 2.0 to seven specific principles.

The Highly Effective Web 2.0 is:

1. Specific - Purpose, content and interface is quickly understood.
2. Standard - Data is offered via open standards and protocols (i.e. HTML, XHTML, SOAP, RSS, SSL).
3. Transparent - Privacy and other policies are enforced and simple (see #1).
4. Accessible - Data should be easily found for those with and without disabilities.
5. Interactive - Participation is be encouraged and facilitated (see #1).
6. Inclusive - One thing leads to more like things rather than fewer.
7. Evolutionary - Everything is both familiar and new.

I tend to be overly verbose while clinging to the principle and value of brevity. If we are to understand the Web 2.0 wave, perhaps we can reduce it to seven (no more) principles that are stated simply and without the need for great expansion despite the fact that books may be written on the subject.

Please comment. Let me know which one(s) you would replace, with what, and why.